Founder and editor
Co-founder, in memoriam
Aimee Lee Ball is an author and journalist writing about health, business, politics, food, travel, and the arts. She has contributed cooking columns to The New York Times Sunday Magazine and has appeared on TV's Food Network. Her books include No Time to Die, a New York Times Notable Book; Cybill Disobedience, a New York Times best-seller; and Changing the Rules, a Best Business Book. She has written for many national publications including The New York Times, New York Magazine, GQ, Vogue, Elle, National Geographic, O the Oprah Magazine, Departures, Travel & Leisure, Harper’s Bazaar, Town & Country, Martha Stewart Living, Time Out New York, Manhattan Inc, The Wall Street Journal, 7 Days, and Reader’s Digest. Aimee's home may run out of ink cartridges but never vanilla extract.
Steve Baum was a filmmaker and award-winning cinematographer whose production credits include “Proof of Innocence" about the Innocence Project (Discovery); “The Pluto Files” based on the book by Dr. Neil deGrasse Tyson (PBS/Nova); “The Physics of the Circus” (New York Times Productions); “Beatlemania” on Broadway; and the documentary "She's Beautiful When She's Angry." His company produced “Salvadorian Salvation” about protecting El Salvador’s children from gang violence. He was the creator of Underwater Suite: Not For Kids Only, a musical video series. He directed a multi-camera production of Kanze Noh Theater dramas for the Metropolitan Museum of Art, which was presented as a gift to Emperor Akihito during his visit to New York City.
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